I'm Mariah, and if you've landed here, chances are you're either dreaming of starting something new, actively building it, or just curious about what it really takes to launch a business. You're in the right place.

This isn't just another business newsletter. This is a transparent, week-by-week account of building a real e-commerce brand, Lore & Linen, from the ground up.

For years, I devoured articles and podcasts, searching for the "secret formula" to starting a business. What I often found were polished success stories, or advice that felt too generic. What was missing was the raw, unfiltered journey—the mistakes, the confusing logistics, the late-night wins, and the humble beginnings.

So, I decided to be the change I wanted to see. With "Journey of a Startup," I'm peeling back the curtain on every single step of launching Lore & Linen, my t-shirt brand. I'm sharing:

This is my live case study, and you get a front-row seat.

Aspiring Entrepreneurs: You have an idea but don't know where to start.

E-commerce Enthusiasts: You want to build an online shop and learn the logistics.

"Build in Public" Fans: You love seeing the transparent, real-time growth of a business.

If you're tired of theoretical advice and want to see how a real business is built, week by week, then I invite you to subscribe.

The free monthly edition gives you a high-level summary of my progress. For the complete, detailed, weekly blueprint—including all the numbers, strategies, and exact steps—upgrade to a paid subscription.

You can also follow my daily, quick updates and conversations on X (Twitter) at @loreandlinen and see my visual journey on Instagram/Pinterest @loreandlinen.

I'm thrilled to have you here. Let's build something great together.

Warmly,

Mariah Lee
Founder, Lore & Linen